For example, Clash of Clans and Candy Crush Saga have sat at the top of the grossing charts on both iOS and Android since 2012.īut the way those games maintain that level of success is by constantly releasing new content to keep older players engaged and to bring in new gamers for the first time. Because so many games are free to download, they can often have much longer tails, where they are generate a significant amount of money. Mobile gaming uses a business model that’s different from you’ll see on the traditional platforms like PC and console. ‘We won’t get distracted!’ Of course, that’s exactly what we’ve done.” “He told us: ‘Don’t get distracted.’ And we thought that is great advice. “We had really good advice from the guy who made Subway Surfers,” said Hall. And giving up that focus on Crossy Road to start a new project was the first thing Hall mentioned to me when I spoke to him last week.
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